...younger viewers — ages 18-34 — are watching less and less, or not starting to watch at all. It doesn’t speak to them anymore. It’s not relevant.You might argue this decline is due entirely to the internet. But TV stations have websites, too. And that lack of on-air relevancy is translated online, where they’re reflections of their on-air editorial product, handcuffed by old thinking and cost structures. You’ll often hear local TV execs talk about on-air’s tremendous reach — that even with declining ratings, it’s still a terrific vehicle to reach large audiences. Yes, that’s true, but that reach isn’t translating online. And that’s a very big problem.
Check out the entire posting HERE and check in on their blog LostRemote, HERE. I'll also add them to my list of things I like at the top.