The meme started in 2001 when the context of a post on 4chan wasn't really clear, and instead of stating that the context of the post was unclear, the respondent simply said:
I have no idea what you're talking about...so here's a bunny with a pancake on its headThe picture, and the rabbit soon became a part of the internet lexicon, and the meme lasted for two solid years before dying down in 2003.
As with many things internet-related you can delve into this story as deeply as you like, or simply ignore it in favor of more substantial fare...but don't worry. This rabbit doesn't care:

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