I've been saying that I thought that the increasingly desperate state of TV news is going to lead station to take novel approaches to the way they cover and present news.
An article in this months American journalism review discusses stations that are tryin g to do something different to lure in viewers with something other than the same staid newscasts of yesterday: a morning show with the rundown on the side of the screen, roving anchors who float through the newsroom doing impromptu Q&As with talent, a morning show with a set desdicated to live music acts.
Read all the details here: http://www.ajr.org/article_printable.asp?id=4767
Some may think these changes are scary...but I find them encouraging: there may be afuture for our industry yet! What do you think? Would YOU watch any of these newscasts if they were on in your market? Do you agree that 'you [don't] have to be murdered for it to be called news'?
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